The IICM Certificate in Digital Marketing is designed to provide practitioners with a comprehensive knowledge and thorough understanding of digital marketing technologies and their many applications.
It is specifically designed for Students who shall be actively involved in the operational aspects of planning and managing digital or multi-channel marketing campaigns.
It will also benefit marketing executives who have some level of responsibility for digital marketing, or who wish to make more effective use of digital marketing techniques within their overall marketing mix.
Students will gain an applied understanding of how digital marketing can be exploited to meet their communications and commercial objectives. They will learn how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix.
Upon completion of the Certificate, students will be able to effectively plan and apply digital technologies and techniques, while continuously improving the value that digital media contributes to the success of their marketing programmes. This is a flexible course taught both offline as well as online through our Distance Learning Program leading to the IICM Certificate in Digital Marketing accredited by the International Institute of Creative Marketing (IICM).
This is a certificate that gives you solid skills and knowledge to truly take advantage of the digital medium for your business and use it as a competitive differentiator. The Certificate in Digital Marketing is India’s first certified course for working professionals and students providing cutting edge Digital Marketing learning content with flexible ways to learn supported by a dedicated, experienced team of tutors and support staff.
The IICM Certificate in Digital Marketing programme is modular, each module representing a standalone discipline. The training towards the certification is imparted over 4 weekends on Saturday and Sunday spread across two weeks.
Training Calendar
Mumbai : 22nd August to 30th August 2009 on Saturday and Sunday for 4 days
Venue : IICM Training Centre, No. 1, Akashdeep Building, Govind Nagar, Sodawala Lane, S.V. Patel Road, Borivali (W), Mumbai – 400092.
Duration : 4 Hours each day on the 22nd + 23rd + 29th and 30th August (Time 2 PM to 6 PM)
